Chipotle’s Brilliant Marketing Campaign

If this does not go viral soon, then I will be sure to change that.

ย In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.- Gawker.com

Chipotle’s new infomercial demonstrates ethos, pathos, and logic in three minutes and twenty three seconds. It’s a powerful message that pulls you in with it’s score by Fiona Apple covering the 1971 song, “Pure Imagination”.

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